The three R’s of a successful dental practice

Sarita Compton 10, May 2018

In this series of FREE seminars for dentists and/or practice managers, held at various locations throughout the UK during June, discover how to Reach out and attract new patients, Retain their custom and keep them Returning again and again – The three R’s of a successful dental practice: Reach, Retain and Return. You’re guaranteed to take Read More...

Dentistry Show 2018

Sarita Compton 10, May 2018

Malcolm Counihan speaking at The Dentistry Show, Friday 18 May 2018 at the Business Skills Workshop. Time; 14.40 – 15.10 Book your place for the lecture titled “What Smart Dentists Are Doing To Attract New Patients” For practice owners and managers worried about spending money on marketing that doesn’t work. The presentation explains t Read More...

How Dentists, Orthodontists & Private Health Clinics Use Video in Their Marketing

Sarita Compton 06, Sep 2017

Whenever a new app or technology is released, the really smart dentists, orthodontists and doctors are among the first to experiment with it — and to start creating new content with it. That’s because they know they have to constantly compete for their audience’s attention — and often by the most innovating and engaging means possible. An Read More...

Why Dentists & Healthcare Clinics Need Local SEO For Their Websites?

Sarita Compton 27, Feb 2017

It’s all about magnifying your location and communicating consistent, accurate business details. When people in your area search for a dentist Google needs an accurate, professional, and consistent presence. Find your practice listing (or add one if you’re new), login to each one (Google, Bing, & Yahoo) to confirm the listing and make sure the Read More...

Protecting Online Patient Data

Sarita Compton 07, Jan 2016

At the time of writing this article news has just broken about a breach of data protection for TalkTalk’s customers, just the latest example of personal information stored online, being compromised. Barely a week goes by without similar stories hitting the news and there’s no area of our online life that’s immune. The situation is summed up b Read More...

Why Emotional Content Makes Your Practice Stand Out

Sarita Compton 01, Oct 2015

I recently read a book by the Princeton psychology professor and Nobel Laureate, Daniel Kahneman, titled “Thinking, Fast and Slow”. There’s much in to recommend not least the central tenant that reasoning is a largely unconscious action motivated by emotion which is embodied by many biases and heuristics. As Kahneman states “Signs of emotio Read More...

Light at the end of the funnel

Sarita Compton 18, May 2015

Marketing your practice can be a complex business. You’ve a multitude of choices to start with: newspapers, magazines, leaflet-drops & radio represent the more traditional route. Then there are local sponsorship opportunities, events at your practice and referring dentists you can target and that’s before the online environment is even looked a Read More...

Do healthcare providers need a responsive website?

Sarita Compton 18, May 2015

Do dentists or any healthcare providers need a responsive or mobile website? We’ve recently finished a job for a dental client where we developed and designed a separate mobile website m.smile-hub.co.uk/ to compliment their new desktop website http://www.smile-hub.co.uk/. A great debate went on before we were commissioned as to what the differe Read More...

When only video will do

Sarita Compton 18, May 2015

More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube. 100 hours of video are uploaded to YouTube every minute. YouTube is localised in 61 countries and across 61 languages. Millions of subscriptions happen each day with the daily number of new subscriptions up more than 3x since Read More...

Why is video good for my search engine ranking?

Sarita Compton 18, May 2015

Google and other search engines have recently started to put video links high up on the search engine ranking pages (SERPs) which means your business now has another way to reach potential clients. You may have started to see thumbnails of videos appearing on Google when you search and, for many, this is a more appealing way to find out informatio Read More...