About Us

Developing marketing strategies that work

Malcolm Counihan founded FooCo in 2006 as the very first company in the UK to offer a dedicated dental video production and marketing service. Since then, we’ve grown and developed into a marketing agency delivering the full range of digital and design services including; Dental Website Design & Orthodontic Website Design.

A well run, thriving, dental or orthodontic practice means principals and owners need to run a smooth, efficient business that puts their patients first. This requires team-work and a trusted work force to deliver in their areas of expertise. At FooCo, we believe we’re an extension of the practice team. We’re here to deliver marketing that works. That means delivering tools like Dental Websites, Dental Videos and Dental Marketing Campaigns that ensure a flow of new patients week-in, week-out.

To ensure we deliver a healthy return on marketing investment we use highly trained highly experienced staff and experts in their chosen fields. Our Directors, Producers & Editors have been with us since the beginning which means years of experience filming, interviewing and producing dental videos that engage and connect to new patients visiting dental and orthodontic websites.

Our dental website designers and developers are hand-picked so we can combine stunning dental web design with development that follows the very latest Google guidelines for search engine optimisation. Having a dedicated team of dental seo and ppc experts means dentists and orthodontists looking to increase new patient numbers know all their dental marketing needs are covered under one roof.

By following a business model using only “best-in-class” expertise on a project-by-project basis FooCo doesn’t have many of the expensive overheads of other dental marketing agencies which is why we have so many clients delighted we can deliver such high quality work at such low prices.

Why not look through our portfolio and contact (link to contact page) for us a quote, chat or arrange an obligation-free meeting today.


We take pride in what we do

Malcolm Counihan
Director and Founder

Our team is led by Malcolm Counihan, who has worked in marketing for more than 25 years and thrives on creating innovative marketing strategies and generating new business for his clients.

As co-founder of The Pass group travel website back in 2000, he recognised the demand for high quality yet affordable web video informercials had a huge potential across a range of industries – he founded FooCo in 2006 as a result.

Marketing, Video Marketing, Website Design and Digital Marketing

FooCo has a team of highly experience film makers, editors, designers and web development specialists who have experience in the Dentistry, Health Care and Business industries.

They are experienced working with large corporate organisations or small to businesses, so whatever your needs we can help.

Together, Malcolm and his team work with a range of talented professionals who are called on for their individual skills including, design, copy writing, identity concepts and friendly, confident film makers.

  • Video and Website Producer – Sarita Compton
  • Our Film Makers and Photographers – Noah, Dominic, Greg, Bobby
  • Web Development – Devang, Matthew
  • clock iconEstablished 2006
    Over a decade of experience
  • client icon750+ Clients
    Over 1,000 videos produced
  • testimonial icon3,000+ Testimonials filmed
    No one has interviewed more testimonials!
  • website iconOur 100 Websites
    Over 50 reception area videos
  • video iconLongest running
    Bespoke dental video company

What Our Clients Say

  • The website you made for 92 Dental looks fantastic. It is informative, fresh and functional. The videos are true presentation of our practice and pleasure to watch. I’m very happy with the website.

    I want to thank you for the amazing work and your professionalism in the process. It is much appreciated. Thank You! Kind Regards.

    Boryana, 92 Dental
  • I think the videos are absolutely brilliant, and I would love to give you an amazing review once all done.

    Dr Phil Boamah, Principal, Wimbledon Dental
  • Just a short message to thank you and your team for our beautiful website. It was great working with FooCo as you were so patient when we were a bit slow to send material over. The video is perfect too and we have had many good comments about it.

    Dr Hugo Hagen, Principal, Highgate Smiles
  • Very professional, very happy with the results and the cost has been minimal compared to the return in terms of new patients, which have hit record levels since we put the videos on the website.

    Andy Lane
  • I have worked with Malcolm and his team at FooCo over the last few years. My first involvement with the team was in the production of a video for my website. They have always impressed me with their professionalism and skills and really know how to produce a high end quality product.
    More recently they have put together a new website for me. I really honestly say that I have been so impressed with the slickness and the speed at which they work. Being an orthodontist I am a bit of a perfectionist and it is reassuring to work with a team who value their customers in terms of giving them a first class service and a first class result. Thank you so much.

    Dr Catherine McCanny, Director St Michaels Orthodontics Ltd.