I recently read a book by the Princeton psychology professor and Nobel Laureate, Daniel Kahneman, titled “Thinking, Fast and Slow”. There’s much in to recommend not least the central tenant that reasoning is a largely unconscious action motivated by emotion which is embodied by many biases and heuristics. As Kahneman states “Signs of emotio Read More...
Marketing your practice can be a complex business. You’ve a multitude of choices to start with: newspapers, magazines, leaflet-drops & radio represent the more traditional route. Then there are local sponsorship opportunities, events at your practice and referring dentists you can target and that’s before the online environment is even looked a Read More...
Do dentists or any healthcare providers need a responsive or mobile website? We’ve recently finished a job for a dental client where we developed and designed a separate mobile website m.smile-hub.co.uk/ to compliment their new desktop website http://www.smile-hub.co.uk/. A great debate went on before we were commissioned as to what the differe Read More...
More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube. 100 hours of video are uploaded to YouTube every minute. YouTube is localised in 61 countries and across 61 languages. Millions of subscriptions happen each day with the daily number of new subscriptions up more than 3x since Read More...
Google and other search engines have recently started to put video links high up on the search engine ranking pages (SERPs) which means your business now has another way to reach potential clients. You may have started to see thumbnails of videos appearing on Google when you search and, for many, this is a more appealing way to find out informatio Read More...
Tactics For A Thriving Orthodontic Practice If 2013 was the year of the online customer then FooCo predicts the patient-power revolution is well under way and set strong for 2014 and beyond. All buyers are now privy to more information, more access and more choice than ever, lower prices and better products and service seem to have become little m Read More...
Are you offering emotional value? There’s so much emphasis on data and technology in today’s marketing it’s easy to forget, at its heart, marketing is an emotional discipline. As the slow recovery from recession continues FooCo is starting to see and hear more and more customers who’ve been primarily concerned about price for years now loo Read More...
Websites, video, social media, search engine optimization, pay-per-click campaigns, leaflet drops, print advertising, exhibitions, radio advertising, in-practice advertising and open evenings are just some of the ways you can market your practice. There’s a wide range of marketing tools at your disposal but at FooCo we still see many practices ad Read More...
