Why is video good for my search engine ranking?

Sarita Compton 18, May 2015

Google and other search engines have recently started to put video links high up on the search engine ranking pages (SERPs) which means your business now has another way to reach potential clients. You may have started to see thumbnails of videos appearing on Google when you search and, for many, this is a more appealing way to find out informatio Read More...

2014 – The Year Of The Patient

Sarita Compton 18, May 2015

Tactics For A Thriving Orthodontic Practice If 2013 was the year of the online customer then FooCo predicts the patient-power revolution is well under way and set strong for 2014 and beyond. All buyers are now privy to more information, more access and more choice than ever, lower prices and better products and service seem to have become little m Read More...

A 2015 Marketing Checklist

Sarita Compton 11, May 2015

Are you offering emotional value? There’s so much emphasis on data and technology in today’s marketing it’s easy to forget, at its heart, marketing is an emotional discipline. As the slow recovery from recession continues FooCo is starting to see and hear more and more customers who’ve been primarily concerned about price for years now loo Read More...

Keeping it simple

Sarita Compton 09, May 2015

Websites, video, social media, search engine optimization, pay-per-click campaigns, leaflet drops, print advertising, exhibitions, radio advertising, in-practice advertising and open evenings are just some of the ways you can market your practice. There’s a wide range of marketing tools at your disposal but at FooCo we still see many practices ad Read More...