Dental and Orthodontic websites are not immune to cyber attacks and hacking and if you’re website is attacked and goes down then it will cost you in lost new patients and revenue. At FooCo we believe the key is to stay ahead of the attacks with vigilance and by implementing the following protective measures. 1 Use Strong Passwords I Read More...
Structuring your dental website’s data, also known as schema, makes it easier for search engines like Google to rank local businesses. For example, patients issuing a voice command like, “Find a dentist near me,” through a mobile app, feeds back search engine results for dental practices closest to their current location. How Google choose Read More...
Malcolm Counihan is speaking at The Dentistry Show, Friday 17 & Saturday 18 May 2019 at the Business Skills Workshop, NEC, Birmingham. Time; 16.15 – 16.45 Friday & 13.15 – 13.45 Saturday The lecture is for practice owners and managers worried about spending money on marketing that doesn't work. The presentation explains the psychology behind Read More...
At FooCo we offer both search engine optimization services and PayPerClick management services and have dental and orthodontic clients who use one or other or both. So, SEO or PPC? Both are proven to be effective marketing strategies to send targeted audiences to your website. They are different, though. Understanding how they are different, and w Read More...
Dentists have a lot to think about when it comes to their patient waiting rooms. It should be a place that’s welcoming, comfortable, relaxed and calm. It also provides a unique opportunity to communicate to patients. The question is, do you offer useful information such as oral hygiene tips and opening hours or do you convey marketing info and tr Read More...
When FooCo filmed our first dental web video back in 2007 there was a sense of diving into the unknown about the whole thing. There were literally no dentists using video to market their practices back then. Only about half UK households had broadband and trying to watch web video on the internet through a dial-up modem was no fun for anyone. Buf Read More...
If you’re planning to visit the BDIA Dental Showcase between 4-6 October at London’s Excel then don’t miss us on stand 012 opposite the café or see Malcolm Counihan talking about how to increase new private patient numbers at the Innovation Theatre. Malcolm will be giving a lecture titled What Smart Dentists Are Doing To Attract New Patien Read More...
In this series of FREE seminars for dentists and/or practice managers, held at various locations throughout the UK during June, discover how to Reach out and attract new patients, Retain their custom and keep them Returning again and again – The three R’s of a successful dental practice: Reach, Retain and Return. You’re guaranteed to take Read More...
Malcolm Counihan speaking at The Dentistry Show, Friday 18 May 2018 at the Business Skills Workshop. Time; 14.40 – 15.10 Book your place for the lecture titled “What Smart Dentists Are Doing To Attract New Patients” For practice owners and managers worried about spending money on marketing that doesn’t work. The presentation explains t Read More...
Whenever a new app or technology is released, the really smart dentists, orthodontists and doctors are among the first to experiment with it — and to start creating new content with it. That’s because they know they have to constantly compete for their audience’s attention — and often by the most innovating and engaging means possible. An Read More...
