When FooCo filmed our first dental web video back in 2007 there was a sense of diving into the unknown about the whole thing. There were literally no dentists using video to market their practices back then. Only about half UK households had broadband and trying to watch web video on the internet through a dial-up modem was no fun for anyone. Buf Read More...
If you’re planning to visit the BDIA Dental Showcase between 4-6 October at London’s Excel then don’t miss us on stand 012 opposite the café or see Malcolm Counihan talking about how to increase new private patient numbers at the Innovation Theatre. Malcolm will be giving a lecture titled What Smart Dentists Are Doing To Attract New Patien Read More...
In this series of FREE seminars for dentists and/or practice managers, held at various locations throughout the UK during June, discover how to Reach out and attract new patients, Retain their custom and keep them Returning again and again – The three R’s of a successful dental practice: Reach, Retain and Return. You’re guaranteed to take Read More...
Malcolm Counihan speaking at The Dentistry Show, Friday 18 May 2018 at the Business Skills Workshop. Time; 14.40 – 15.10 Book your place for the lecture titled “What Smart Dentists Are Doing To Attract New Patients” For practice owners and managers worried about spending money on marketing that doesn’t work. The presentation explains t Read More...
Whenever a new app or technology is released, the really smart dentists, orthodontists and doctors are among the first to experiment with it — and to start creating new content with it. That’s because they know they have to constantly compete for their audience’s attention — and often by the most innovating and engaging means possible. An Read More...
It’s all about magnifying your location and communicating consistent, accurate business details. When people in your area search for a dentist Google needs an accurate, professional, and consistent presence. Find your practice listing (or add one if you’re new), login to each one (Google, Bing, & Yahoo) to confirm the listing and make sure the Read More...
At the time of writing this article news has just broken about a breach of data protection for TalkTalk’s customers, just the latest example of personal information stored online, being compromised. Barely a week goes by without similar stories hitting the news and there’s no area of our online life that’s immune. The situation is summed up b Read More...
I recently read a book by the Princeton psychology professor and Nobel Laureate, Daniel Kahneman, titled “Thinking, Fast and Slow”. There’s much in to recommend not least the central tenant that reasoning is a largely unconscious action motivated by emotion which is embodied by many biases and heuristics. As Kahneman states “Signs of emotio Read More...
Marketing your practice can be a complex business. You’ve a multitude of choices to start with: newspapers, magazines, leaflet-drops & radio represent the more traditional route. Then there are local sponsorship opportunities, events at your practice and referring dentists you can target and that’s before the online environment is even looked a Read More...
Do dentists or any healthcare providers need a responsive or mobile website? We’ve recently finished a job for a dental client where we developed and designed a separate mobile website m.smile-hub.co.uk/ to compliment their new desktop website http://www.smile-hub.co.uk/. A great debate went on before we were commissioned as to what the differe Read More...
