When we speak to our dental clients about their marketing objectives one of the most common questions we get is “how do I increase my implant cases?The first thing to say is it’s the right question to ask. According to the Royal College of Surgeons website there are 1.8 million over 65s with an urgent dental problem and around 11 millio Read More...
How do I increase new dental patient numbers is a question posed by almost all dental practice owners, every year. In 2021 that question will be more relevant than ever. Whether you’re a new dental practice owner, own a long-running established dental practice, manage a group of corporate dental practices or simply plan to grow your dental pr Read More...
Whether you call them video, virtual or remote, consultations with your patients, particularly those new, first time patients, must now include the option do so using video. Offering a variety of platforms from Facetime, Whatsapp, Zoom, Doxy and others will also help as many patients as possible to connect with you.Many of FooCo’s dental Read More...
The more time we spend designing dental websites and also managing and hosting dental websites the more we learn what really attracts new dental patients. In other words what turns someone from, shopping online for more information, to a fully signed-up new patient, for life.Creating a brilliant dental website is complex mix of stunning design, Read More...
Dental and Orthodontic websites are not immune to cyber attacks and hacking and if you’re website is attacked and goes down then it will cost you in lost new patients and revenue.At FooCo we believe the key is to stay ahead of the attacks with vigilance and by implementing the following protective measures.1 Use Strong PasswordsI Read More...
Structuring your dental website’s data, also known as schema, makes it easier for search engines like Google to rank local businesses. For example, patients issuing a voice command like, “Find a dentist near me,” through a mobile app, feeds back search engine results for dental practices closest to their current location. How Google choose Read More...
Malcolm Counihan is speaking at The Dentistry Show, Friday 17 & Saturday 18 May 2019 at the Business Skills Workshop, NEC, Birmingham. Time; 16.15 – 16.45 Friday & 13.15 – 13.45 Saturday The lecture is for practice owners and managers worried about spending money on marketing that doesn't work. The presentation explains the psychology behind Read More...
At FooCo we offer both search engine optimization services and PayPerClick management services and have dental and orthodontic clients who use one or other or both. So, SEO or PPC? Both are proven to be effective marketing strategies to send targeted audiences to your website. They are different, though. Understanding how they are different, and w Read More...
Dentists have a lot to think about when it comes to their patient waiting rooms. It should be a place that’s welcoming, comfortable, relaxed and calm. It also provides a unique opportunity to communicate to patients. The question is, do you offer useful information such as oral hygiene tips and opening hours or do you convey marketing info and tr Read More...
When FooCo filmed our first dental web video back in 2007 there was a sense of diving into the unknown about the whole thing. There were literally no dentists using video to market their practices back then. Only about half UK households had broadband and trying to watch web video on the internet through a dial-up modem was no fun for anyone. Buffe Read More...
