It’s all about magnifying your location and communicating consistent, accurate business details info. When people in your area search for a dentist, on that piece of search engine real estate – with an accurate, professional, and somewhat alluring presence.Read More
At the time of writing this article news has just broken about a breach of data protection for TalkTalk’s customers, just the latest example of personal information stored online, being compromised. Barely a week goes by without similar stories hitting the news and there’s no area of our online life that’s immune. The situation is summed up by Eva Velasquez, CEO of Identity Theft Resource Centre who says “There are two kinds of consumers – those who know they’ve been breached, and those who don’t”Read More
I recently read a book by the Princeton psychology professor and Nobel Laureate, Daniel Kahneman, titled “Thinking, Fast and Slow”. There’s much in to recommend not least the central tenant that reasoning is a largely unconscious action motivated by emotion which is embodied by many biases and heuristics. As Kahneman states “Signs of emotional arousal are salient in the reactions to many events, and especially decisions, so the conceptual separation between emotion and pure cognition seems likely to crumble”Read More
More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube. 100 hours of video are uploaded to YouTube every minute. YouTube is localised in 61 countries and across 61 languages. Millions of subscriptions happen each day with the daily number of new subscriptions up more than 3x since last year.Read More
Google and other search engines have recently started to put video links high up on the search engine ranking pages (SERPs) which means your business now has another way to reach potential clients.
You may have started to see thumbnails of videos appearing on Google when you search and, for many, this is a more appealing way to find out information, why, because many of us prefer the ease of watching over the greater effort required to navigate and read a website.Read More
Tactics For A Thriving Orthodontic Practice
If 2013 was the year of the online customer then FooCo predicts the patient-power revolution is well under way and set strong for 2014 and beyond. All buyers are now privy to more information, more access and more choice than ever, lower prices and better products and service seem to have become little more than minimum requirements.Read More
Marketing your practice can be a complex business. You’ve a multitude of choices to start with: newspapers, magazines, leaflet-drops & radio represent the more traditional route. Then there are local sponsorship opportunities, events at your practice and referring dentists you can target and that’s before the online environment is even looked at. Websites, video, social media, SEO and PPC all play an increasingly important role in reaching new patients.Read More
Are you offering emotional value?
There’s so much emphasis on data and technology in today’s marketing it’s easy to forget, at its heart, marketing is an emotional discipline. As the slow recovery from recession continues FooCo is starting to see and hear more and more customers who’ve been primarily concerned about price for years now looking for a reason, almost any reason, to choose a brand based on something more. The big question for Orthodontists in 2015 is whether your marketing is meeting the needs of patients who fall into this increasing pool of consumers.Read More
Websites, video, social media, search engine optimization, pay-per-click campaigns, leaflet drops, print advertising, exhibitions, radio advertising, in-practice advertising and open evenings are just some of the ways you can market your practice. There’s a wide range of marketing tools at your disposal but at FooCo we still see many practices adopt a scatter-gun approach to promotion and growth rather than developing a well-thought-out strategic approach.Read More